VIBES Series I: Monarchs — Beanie

Every winter in Santa Cruz, the eucalyptus grove at Natural Bridges fills with quiet movement.
Monarch butterflies return by the thousands, clustering high in the branches, folding into the trees, and turning the air still for a few brief months. Locals know the walk — the cool morning fog, the soft rustle overhead, the moment you finally look up.
It’s one of the Central Coast’s most delicate seasonal rituals.
VIBES Series I: Monarchs captures that fleeting beauty inside our signature wordmark — a layered monarch collage that feels both alive and quietly rooted in place.
Not loud.
Not touristy.
Just real Santa Cruz.

The Beanie
A snug, form-fitting beanie built for coastal mornings and cool nights. Clean, comfortable, and easy to wear anywhere — from early surf checks to downtown coffee runs.
• 100% Turbo Acrylic
• 12″ (30 cm) in length
• Hypoallergenic
• Unisex style
• Hand washable

Soft, simple, and made to live in regular rotation.
Subtle. Recognizable. Real.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide